Case Study / Nomidman
Nobody had heard of the world's first
blockchain-powered trading platform
until now
UX/UI Design | Explainer Video
Client
Nomidman
Project
Product Overview
Nomidman is the world’s first autonomous peer to peer market hub powered by ethereum blockchain. It eliminates the middle man in transactions, offering a platform that has an environment of perfect competition with a number of industry firsts that help it stand out from the rest of the crowd
Nomidman came to us just as they were finishing up their product. They wanted us to help them bring awareness to their product by showing people the Nomidman ecosystem and all its amazing benefits. They were looking for a video and a reworking of their website. And this is what we came up with!
"It was a pleasure working with WowMakers. They perfectly conveyed the message that we had, through the videos and the website design. We found them to be very creative and professional. They knew exactly what we wanted and they had the solution to our needs. Thank you WowMakers for the great job and keep up the good work!"
Director of Operations
The
Challenge
"Our videos and the website revamp had to convey the message that Nomidman’s creators envisioned. Any deviation could cause problems for their business."
Nomidman had revolutionary ideas but no way to show them to the world. They approached us with ideas to make longer videos and we convinced them that shorter ones worked better. Some of their ideas had to become reality through the video and that is where we came in.
Their existing website was a very basic design that had a major brand disconnect with their brand identity. It also stuck out when compared to the videos that we were going to create. We had to tie the videos to the website making sure that they were streamlined and managed to stand out from the many websites online.
The
Solution
We created an overview video that introduced the viewers to Nomidman in a way that was relatable and understandable, essentially simplifying a complicated concept, to its bare bones. This video helped viewers understand the essence of Nomidman and what they were trying to accomplish. The second video was the explainer video and highlighted all their features which are important in their claim as the world’s first blockchain powered decentralized trading platform. This video went into detail about all the things that Nomidman had that made it so unique in the marketplace. Both the videos consisted of original characters and styles created for Nomidman along with a crisp and clear voiceover that explained what Nomidman did. This way, viewers would not make mistakes or misinterpret things about Nomidman. What they say was what they got.
We then focused on their website. Our work on the website was less of a revamp and more of a ground-up effort. To streamline all their peripherals that we had delivered, we ensured that the characters and the icons from the video were used to bring colour to their website and connect the videos to the website. And for those who had watched the videos, icons and design styles from the videos were used in the website, forming a connection. Along with a simple and uncluttered design, the website stood out and ensured that any visitor would be able to access it and go through all of the information easily.
Websites these days have to be quirky, informative, easy-to-use, optimized for easy loading and so much more. Nomidman's new website was indeed all that and more. This combined package of the overview video, explainer video and website completely shifted fortunes for Nomidman and established their online presence as a serious company with lofty but realistic goals that aimed to disrupt the global marketplace.
Website
The website that we created was less of a revamp and more of a ground up effort. To streamline all their peripherals we ensured that the characters and the icons from the video were used to bring colour to their website and connect the videos to the website.
It eliminates the middle man in transactions, offering a platform that has an environment of perfect compitition
Mobile Design
The objective of Nomidman was to create the world’s number one decentralized peer to peer trading platform. For this we created a responsive mobile website that would enable buyers and sellers to access the platform anytime, anywhere.
Nomidman
Overview Video
The overview video would be the video that introduced Nomidman to viewers and potential users. This video would explain how the need for Nomidman arose and why it is the single best global decentralized trading platform in the world.
Nomidman
Explainer Video
The explainer video expanded on the overview video. As a slightly longer video, this was able to explain and go in to detail to show the viewers the many features that Nomidman has which make it the best trading platform in the marketplace.
Character
Design
Most animated videos that have characters are often driven by them. In this case the Nomidman platform was the focal point but we needed characters as part of the story. We created a new style that was simple yet quirky, something that wouldn’t stand out but seamlessly integrate itself into the video used in conjunction with the icons and movements.
