Frequently Asked Questions About Our Explainer Video Service


What is the price of an explainer video?

The cost for our videos depends on the complexity, type and duration of the video. To give you a rough idea, these are the average prices:

  • The cost for whiteboard - $2300 to$3000 for 60 seconds

  • The cost for a 2D animated explainer video -$3000 to $4500 for 60 seconds

  • The cost for a 3D animated explainer video -$6000 to $9000 for 60 seconds

  • The cost for a live action video -$6000 to $15,000for 60 seconds

To To get a more detailed pricing -    Contact us now

What are the services included in the cost for an explainer video?

The services included in the cost are:

  • Script

  • Storyboard

  • Illustration

  • Animation

  • Voice over

  • Background music

  • Post production

You cancheck out our processto see it in detail.

Is the pricing on a per second basis?

Yes, it is on a per second basis. We suggest you keep the duration as short as possible for an explainer video. An ideal duration would be60 to 90 seconds unless a longer duration is necessary.

How much do we charge for a video if you provide us with the script?

Got your own script? Great!

Our Creative Director will go through the script you would be sharing with us and gauge the effort required for the video. We will get back to you with the cost based on the complexity of the script.

What are the terms of payment?

We will start the project after an advance payment of 50% is made, and the remaining after the final delivery.

If you require a milestone based payment, get in touch with our Account Managers and we can help you out.

Do we provide discounts?

We give discounts on the basis of thenumber of videos in a project and on the basis of the duration.

If you have a series of videos we can give discounts based on the number of reusable assets. For example, if you plan to use the same character illustrations for multiple videos then it makes sense to give a discount as there is less effort from our part.

The longer the duration of the videos, the lesser will be the cost per second of the video.


How much time will it take to create an explainer video?

It depends on the type of video you require.

A whiteboard video will require2 to 3 weeks for execution whereas a2D video will require3 to 4 weeks for execution.

A 3D video will take4 to 5 weeks or more depending on the complexity of the video.

Why does the video take so much time to create?

We have a tried and tested process that we follow to ensure a quality video for you.

The process includes:

  • Understanding yourmarketing requirements

  • Creating a concept

  • Preparing a script for the video

  • Sketching a storyboard

  • Drawing the illustrations for the video

  • Animating the illustrations

  • Recording the voiceover

  • Adding the SFX and VFX to enhance quality

Can the video be delivered in a shorter duration?

If you provide a genuine cause, we will try our best to speed up the timeline by re-allocating more resources for the project.


Will we be able to create a video for you even if you are from a different state/ country?

Yes, even if you are at the other end of the Earth, we can create an explainer video for you, provided you are accessible via phone, email, Skype, Zoom or any other conference apps. If you can provide us with a timely feedback on each stage in our process, we can deliver the video on time for you. Distance hasn’t been an issue for us till date. We have worked with many international clients who are happy with our services.


Do we follow a process to create these beautiful explainer videos?

Yes, we do. You can find our complete processhere. For more information you can contact our account manager in the chat box below.

What are our policies regarding revision and feedbacks?

We provide you with 2 iterations at each stage of our video creation process.


What are the different types of video services that we provide?

There are mainly four different types of videos:

2D animated videos are further divided into object based 2D video, character based 2D video, motion graphics, stop motion videos, etc.


Do we provide you with a script or concept?

Yes, we do. We help you out from scratch. Just give us an idea and your marketing objectives and we will create a story out of it.

We start by providing you with multiple approaches for the video. Once you confirm on one of the approaches, we share multiple concepts with you.

After confirming one of the concepts, we move forward to the storyline. Once the storyline is confirmed, we provide you with a draft of the script. After the necessary edits, we provide you with a final script.

Is every detail covered in the script?

We schedule a call with you and our Creative team at the concept stage to understand your requirement in detail. We provide you with 2 iterations to create the final script which will include all the relevant details.

Voice Over

Is voice over included in the cost?

Yes it is. One voice over is included in the cost.

Do we provide voice over in different languages?

Yes, we do. We have a roster of voice over artists from around the world and in different dialects and accents.

Do we help with translating?

Yes, if it is in English or any other Indian languages.

Do we provide subtitles?

Sure we do. In the language you prefer.


What will be included in the final delivery?

The following are the final deliverables:

  1. The final explainer video in MP4 or MOV format in HD (1080p or above).

  2. A 480p version of the video that has been compressed so it can be shared on WhatsApp.

  3. A high quality YouTube thumbnail image.

What are the formats in which you deliver the video?

MP4 or MOV file with resolution of 1920 x 1080 HD is the usual standard format. But we can deliver in any HD format that you prefer.

Who owns the rights to the videos?

You do. We may use the video for our own marketing, but we would only do so with your approval given in writing.

Concepts and working files remain the property of WowMakers. Customer may purchase video working files from WowMakers for a fee of 20% of the project fee.

Will you provide the animation source files?

Concepts and raw or working files remain the property of WowMakers. Customer may purchase video working files from WowMakers for a fee of 20% of the project fee.

Is there a special rate for resellers?

Yes there is. Contact us to know more about these rates.

What tools do we use to create these explainer videos?

We have quite a few tools in our arsenal:

  • For illustrations we use Adobe illustrator and Adobe Photoshop

  • For animation we use Adobe After Effects and Adobe Animate CC

  • For editing we use Adobe Premier Pro and Final Cut Pro

Note: All the software we use are licensed & premium/paid versions.

Do you provide white-label services?

Yes, we do. We can work as your backend partner. Your agency will be the point of contact to your client and we will be your creative partner.

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